Summary of plan

The video needs to have a dark effect as the song is very powerful. The rock sound of the song suggests to us that we should create an evil image of either the artists or someone else in the video. This type of genre tends to be sad and it would be great if we could portray this in our video.

The song itself contains lyrics of heartbreak. We could use this to show the picture of the song. By this I mean we can create a story about a relationship break up between a couple. This should be quiet sad so we think we should show how happy they were before the fight and the argument that broke them up too.

However the mood of the song changes half way in to a more powerful base meaning that the pace of the video needs to be faster and edgier. For this reason we have decided that we need to add a twist to the story. This is where the concept of the boy having a nightmare about his girlfriend stalking him comes from.

The image we want to portray of the artist is very complex. First of all as in all videos we have to sell the artist so we have to make her look appealing to the audience. This can be hard to achieve as she has to show her sadness and heartbreak which may make her look less appealing and not star like.

However we can achieve a combination of the two by having beauty shots of her. By this I mean shots of her not singing just looking at the camera and looking like an artist. This should contrast nicely with the shots of her crying and then becoming ‘obsessed’ and stalking her boyfriend.

The video itself needs to portray the story but we want to make sure it can look like a real video by making sure we sell the artists image as well.

By Lorena